“Jeffrey Cobb’s Amazing Multi-Step System to Get Your Home Sold Fast and For Top Dollar”

I have earned the sought after designation of "Certified Negotiation Expert" (CNE) through the National Board of Realtors.

1. Research tax records to verify full and complete legal information is available to prospective buyers and buyer’s agents on MLS printout.
2. Provide Home Audit to suggest constructive changes to your home to make it more appealing, to show exceptionally well and help it to yield the greatest possible price to an interested buyer. 
3. Provide you with home showing guidelines to help have the home prepared for appointments. (i.e. lighting, soft music, etc.)
4. Obtain and verify accurate methods of contacting the Sellers. 
5. Gather information to help assess the Seller's needs. 
6. Assess the Seller's timing. 
7. Assess Seller's motivation.
8. Assess the Seller's immediate concerns. 
9. Ask Seller questions about the property and themselves to learn how to better serve and provide helpful information if needed. 
10. Discuss Seller’s purchase plans and determine whether Jeff’s team can assist them in their next purchase or if we can research and find a qualified agent to assist the Sellers in their new location. 
11. Provide Seller with relocation information if needed. 
12. Determine how quickly the Seller needs to move. 
13. Obtain information that will help Jeff and his team prepare the listing, advertising and marketing materials.  Questions will include: What type of improvements have you done to your house in the past five years?  What other features of your home make it attractive to buyers?  (Type of cabinets, flooring, decks, pool, fireplaces, etc.) What do you think the home is worth? How much do you owe on the property? 
14. Prepare seller by instructing them to gather home information: Encourage Seller to have copy of deed available.  Encourage Seller to have a current tax bill available. Encourage Seller to have two sets of keys ready.  One set of keys will be inserted in the lockbox; the other set will be kept at Jeff’s office in case there is ever a problem with the first set. Encourage Seller to have a copy of a survey available. Encourage Seller to have a copy of their title policy and survey available if they have them.
15. Measure home/rooms for MLS printout.
16. Using information gathered, Jeff will do data research to determine the market value of the property. 
17. Research competitive properties that are currently on the market.
18. Research competitive properties that have been withdrawn.
19. Research competitive properties that are currently under contract.
20. Research expired properties (properties that did not sell during their time on the market).
21. Research competitive properties that have sold in the past six months.
22. Research the previous sales activity (if any) on the Seller's home.
23. Enter the Seller's name and address in our computer system to keep Seller informed of market changes, mortgage rate fluctuations, sales trends or anything that may affect the value and marketability of their property.
24. Strategically price home to enable it to show up on more MLS Searches.
25. Explain the use of the “Seller Property Disclosure Statement” that you will complete, which will be presented to the buyer of your home. This will help you avoid devastating setbacks and preserve your legal rights.
26. Take a great many (often over 100) full color digital photographs of the inside and outside of your home for marketing fliers, advertisements and our EXTENSIVE Internet advertising.
27. Electronically submit your property listing information to the Multiple Listing Service of Northern Illinois for exposure to thousands of active real estate agents in the “Greater Chicagoland” Multiple List Service Area.
28. Immediately submit multiple digital photos of the interior and exterior of your home to the MLS at the same time the property is listed, allowing buyers and agents to view pictures when narrowing down homes they will actually tour. 
29. Write remarks within the MLS system specifying how you want the property to be shown.
30. Install a Supra brand hi-tech computerized locking key-box, to allow buyers (when being accompanied by their licensed agents only) to view your home conveniently by appointment, while not compromising your family’s security, through an agent’s entry time and date information capture system.
31. Notify & monitor our appointment scheduling desk of your showing requirements and your contact preferences. 
32. Set up sellers (those with internet access) with their own username and password to access a private website showing all of their home’s appointments, both, past and upcoming.
33. Our appointment desk aggressively solicits feedback from the buyer’s agents who have shown the home, and this feedback from potential buyer’s agents will also be available on the Seller’s private showings website.
34. Search the MLS System for Realtors most likely working with interested and capable buyers matching your home, then fax or email copies of your home listing information for them to review immediately. (Reverse Marketing)
35. Maximize showing potential through professional signage where allowed.  Charles Rutenberg Realty’s BIG PURPLE SIGNS are one of the most recognizable and respected Logo and Trademarks in Real Estate.
36. Install our sign in front yard when allowed by Home Owners Association & Municipality.
37. Target market to determine who the most likely buyer willing to pay the highest price will be, and focus on them.

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Our Unsurpassed 800# Marketing system…

38. Set up a 24 hour, 7 days a week, 800# Hotline Message with a unique ID# for your home, to allow buyers access to information on your property at their convenience, morning, noon and night, 24 hours a day, 7 days a week.
39. Install our 800# sign rider when allowed by Home Owners Association & Municipality.
40. Advertise this unique ID# which is linked to our 800#, in ALL of our marketing efforts for your property.
41. This 800# also allows our Team to track and record specific interest on your home from different sources and publications.
42. Enable an option to “press zero” for callers to speak to someone personally about your specific property. 
43. Enable a fax back on demand feature connected to your unique property ID#, so the potential buyer/caller can have property and financing information FAXED to them without delay.
44. Use other marketing techniques with this 800#; such as offering free reports to multiply chances of buyers calling in, discussing, pre-qualifying for and touring your home.
45. Create a FULL COLOR property brochure of photos, features and lifestyle benefits of your home for use by buyer agents showing your home.  This will be prominently displayed in your kitchen or dining room.
46. Have a lender prepare a financing sheet with several financing plans to educate buyers on various methods to purchase your home.

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The Awesome Internet…

Submit a crisp, clean digital montage of photos complete with personally written remarks detailing your home - available to hundreds of millions of people via my website at www.JeffCobbSells.com and most importantly linked through syndication to many of these top realty sites.

  Create a Single Property Web Address for each and every listing!  www.(YOUR-ADDRESS-HERE).com,  This is your own PERSONALISED WEBSITE which we will promote in ALL of our print ads and a very prominent link back to it and your 4 Miniute Video on all of the other buyer utilized websites your property appears on.  Your Single Property Website will contain UNLIMITED COLOR PHOTOS (often over 100!) of your property, as well as lots of information specific to your home!

4 minute "YouTube" Video syndicated to many of the syndicated internet realty sites shown above.

49. Realtor.com 's most expensive offering ... “The Showcase Listing”    (Your property shows up on this (the #1 Real Estate shoppers website), highlighted at the top of the searched list, and includes The 4 Minute Video, a scrolling text link to your Single Property Website…  www.(YOUR-ADDRESS-HERE).com , lots of extra pictures (presently 25)on Realtor.com, with room sizes, tax info and longer, in depth descriptions of your property, and so much more!
50. Distribute flyers to other agents in my Company office.  Charles Rutenberg’s agents are some of the highest producing agents in the world.
51. On request, E-mail copies, as a PDF attachment of advertisements and marketing material of your home, to you for your review.
52. Advertise home to my VIP Buyers as well as all qualified buyers in my database.
53. Promote your home to top Realtors in the local area Real Estate Offices.
54. Log in all home showings to keep record of marketing activity and potential purchasers. 
55. Use this “Log” to notify past showing agents of any changes in price or terms.
56. Send a personalized postcard to residents in your immediate neighborhood announcing your home’s availability.  Often neighbors know of friends or family members who are thinking of moving into the neighborhood.
57. On request, prepare a market analysis update of any activity in your neighborhood (i.e. new homes on the market, homes that have sold etc.) to keep you informed about key market conditions within your area.
58. Discuss new marketing ideas with a private focus groups of top marketing Realtors from across the country of which I am a member.
59. Pre-qualify all buyers whom our Team will bring to your home before showings to avoid wasting your time with unqualified showings and buyers.
60. Discuss qualifications of prospective buyers with you, to help determine buyer motivation, ability to purchase and probability of closing on the sale.
61. Handle all paperwork if price adjustment is needed.
62. Receive Offer (if coming from another agent) and review important details of contract with you to determine our best negotiating position.
63. Negotiate highest price and best terms for you and your situation.
64. Educate & explain all aspects of the sales contract, all counter offers, lead based paint & mold disclosures, verify and follow up with the attorneys, verify prequalification, verify and monitor earnest money deposit.
65. Highly trained office staff to process & track entire closing process.
66. Coordinate scheduling of appraisal and supply comparable sales if needed.
67. Coordinate scheduling termite and other inspections if needed.
68. Coordinate scheduling of Home Inspection with other REALTOR and handle contingencies if any.
69. Coordinate and review with you any buyer requested inspections and assist cooperating buyer’s agent with any problems that may arise relative to your home and the sale.
70. Coordinate financing, final inspections, closing and possession activities on your behalf to help ensure a smooth closing.
71. Set up Final Walk through of your home for buyers and their agent.
72. Assist in scheduling the closing date for you and all parties.
73. Arrange possession and transfer of home (keys, warranties, garage door openers, community pool keys, mail box keys etc.)
74. If you desire I will send a postcard, with a beautiful color picture of your new home on it, delivered to your friends & family giving out your new change of address, etc.  No charge, one of our gifts to you.   (These addresses are safe with us and will never be sold or misused, as referrals are very important to us.)
75. Easy Exit Listing Guarantee!    100% Satisfaction GUARANTEED!     (Click here for more info)

    Help you relocate locally, or out of area with highly experienced “International Relocation Services” agents across the globe - you are sure to have the highest quality agent to help you on both sides of your move to make it worry and stress free.
76. Jeffrey Cobb is a devoted full time REALTOR Ò - and not a part time real estate agent!

All Agents are definintly NOT equal!